Library and Archives Canada
www.collectionscanada.gc.ca
This archived Web page remains online for reference, research or recordkeeping purposes. This page will not be altered or updated. Web pages that are archived on the Internet are not subject to the Government of Canada Web Standards. As per the Communications Policy of the Government of Canada, you can request alternate formats of this page on the Contact Us page.
 |
          
|
English Awards
Kool-Klear Cola to advertise on lunar surface -- can be seen from Earth during full moons. Made You Look, didn't it? Kool-Klear Cola does not exist and products are not yet advertised on celestial bodies. There is, however, a book called Made You Look: How Advertising Works and Why You Should Know by Shari Graydon, with illustrations by Warren Clark. Made You Look is itself a look at advertising. Shari Graydon explores the origins of advertising from one of the earliest, most rudimentary forms -- merchants bellowing their products at passersby -- to the elaborate and unharnessed medium of the Internet. Along her clever journey, the author also aims for the funny bone, capturing the hyperbole of some product sellers. For example, a paper company once told consumers that "A single contact with inferior toilet tissue may start the way for serious infection -- and a long and painful illness." Warren Clark complements the text with first-class work: colourful, physical, motion-filled drawings. Made You Look is an informative, delightful visit into the often whimsical world of advertising, an understandable book for young readers and a smart, "Wanted-To-Look" read for adult consumers. -MS |
 |  |  |
